SPINESTUDIO
Pretty sites without structure still collapse. We align message, website, and search into one clear system.
Edinburgh web design, SEO and digital strategy for ambitious brands.
We build structured digital systems that make your brand clearer, your website easier to find, and your next customer easier to convert.
[SERVICES]
Built for brands that need a spine, not another template.
WEB DESIGN
Bespoke websites built around clear , strong messaging and conversion-focused journeys.
SEO
Search architecture that helps the right people find you — technically sound, intent-led and built to grow.
DIGITAL STRATEGY
Positioning, messaging and structure that connect your brand, website and search presence.
[EDINBURGH]
Web design in Edinburgh, built around your business.
Spine Studio is an Edinburgh-based web design and digital strategy studio building distinctive websites for ambitious businesses, organisations and technology-led brands.
From positioning and information architecture to design, development and SEO, we bring the whole digital system together — so your website doesn't just look good. It has a job to do.
Based in Edinburgh. Working across Scotland and beyond.
[MANIFESTO]
They have a structure problem.
Start at the head. Descend the system — one backbone for web, SEO, and strategy.
[WORK]
Websites, platforms and digital systems built to perform.
From corporate websites and brand systems to AI products, health-tech prototypes and search-focused landing pages, our work starts with the problem — then builds the structure around it.
[01]
PITCHIQ
AI PRODUCT / FOOTBALL ANALYSIS PLATFORM
An analyst-grade football platform — upload a match, run an async video pipeline, and surface evidence-first tactical insights, timelines, and reports for coaches and scouts.
Open case →
[02]
CADENCE HF
HEALTH TECH DEMO / CARE CONTINUITY WORKSPACE
A synthetic heart-failure continuity demo — patient index, routed alerts with clinician feedback, source-linked summaries, timelines, and a lightweight knowledge graph.
Open case →
[03]
AR SURGICAL NAV PROTOTYPE
RESEARCH PROTOTYPE / SURGICAL NAVIGATION SIMULATION
A simulation-based dynamic AR map for soft-tissue liver tumour surgery — anatomy overlays, instrument tracking, phase recognition, deformation, and registration confidence warnings.
Open case →
[04]
CG INVESTMENT HOLDINGS
CORPORATE WEBSITE / DIGITAL POSITIONING
A structured digital presence for a multi-venture group, built to feel credible, modern, and strategically clear.
Open case →
[06]
SEO + LANDING PAGE FRAMEWORK
SEARCH STRUCTURE / CONVERSION DESIGN
A modular page system designed to align messaging, search visibility, and lead capture into one sharper digital flow.
Open case →
[CLIENTS]
Built for businesses that have outgrown their website.
We work best with organisations that need more than another template.
Ambitious businesses
You have a strong offer, but your website isn't communicating its value.
Technology-led brands
Your product is complex. We turn complexity into a clear digital experience.
Professional services
Your reputation matters. Your website should communicate the same level of confidence.
Organisations ready to grow
You need a digital foundation for the next stage — not something you'll replace again next year.
[PROCESS]
Align first. Then structure, build, and strengthen until the system stands on its own.
Five phases
- 01
Align
We clarify your audience, positioning and message.
We define the core message, audience, and point of difference — the vertical line everything else should attach to.
- 02
Structure
We map pages, content and search intent before design begins.
We map the information architecture, page logic, and search intent so the site has a real backbone before visuals take over.
- 03
Build
We turn the strategy into a fast, responsive website.
We turn that structure into a focused website: sharper content, clearer journeys, and systems that feel intentional.
- 04
Strengthen
We improve SEO, technical performance and conversion paths.
We reinforce SEO, conversion paths, and technical clarity so the presence stays upright under real traffic.
- 05
Stand
We launch, measure and refine the system as your business grows.
We support the next stage with campaign thinking and iterative improvements — without bending the core structure.
[WHY SPINE]
We don’t decorate weak brands. We give them a backbone.
- Strategy before styling. We solve positioning and messaging before opening the design file.
- Web + SEO together. Your website and search presence are built as one system, not separate projects.
- Technical when it needs to be. From AI platforms to health-tech prototypes, we handle work a brochure site cannot.
- Built around outcomes. Every page has a purpose — to explain, reassure, be found, or move someone to act.
This page is the metaphor: you start at the skull and descend the column. Each stop is a vertebra. The whole path is the brand.
[CONTACT]
If your website, positioning or search presence isn't working as one system, tell us what you're building, where you're stuck, and where you want to go next.
Edinburgh · Scotland · Worldwide