[CASE 02] // 2025
STUDIO CONCEPT SYSTEM
BRAND SYSTEM / WEB EXPERIMENT
A concept-led identity and interface direction exploring sharper typography, coded layouts, and anti-template storytelling.
Role
Identity direction, interface prototyping
Services
STRATEGY / WEB.DEV
Year
2025
[CHALLENGE]
The brief was to push past safe creative-studio patterns. Most studio sites look interchangeable: soft cards, polite spacing, and zero point of view. The system needed attitude without becoming unreadable.
[APPROACH]
[01]
Built a typography-led visual language around contrast, code cues, and hard edges.
[02]
Developed layout rules that prioritize hierarchy over card grids.
[03]
Prototyped interaction patterns that create presence without noise.
[04]
Stress-tested the system across landing, work, and manifesto-style pages.
[OUTCOME]
A reusable anti-template direction that later informed Spine's own site language: radical red, mono signals, and structure-first storytelling.